For producers, makers and houses.

What we publish

We report on origin, process, materials, economics and provenance. We check claims against primary sources, and we publish corrections when we get something wrong.

We are interested in how something is actually made, what changed and when, what a certification does and does not guarantee, why something costs what it costs, and any claim in your category that everyone repeats and nobody has checked.

We are less interested in launches, anniversaries, rebrands and seasonal collections -- unless something genuinely changed in the making.

What we don't do

We do not currently conduct tastings, wear tests or product trials. NLNT does not publish sensory assessments of what producers send us. If what you want is a review of how your product tastes, smells or wears, we are not the right outlet today -- and we would rather say so now than take delivery of something on a false premise.

What we do publish about products rests on verifiable specifications, documented process, and independent third-party assessment where it exists.

We do not share drafts, headlines or publication dates ahead of publication. No exceptions, including for commercial partners.

We do not accept embargo terms touching the content, tone or timing of our assessment. We will honour a straightforward date embargo on unannounced information. We will not agree to anything about what we say.

Samples are not returned, and sending one guarantees nothing. Most of what we receive will not result in coverage. Anything that does will disclose that a sample was received.

What's genuinely useful to send

More useful than product:

• Harvest, batch or production dates -- and the reasoning behind them
• Process documentation: what you actually do, in what order, and why
• Third-party certification or independent panel results, with the protocol stated
• Historical material -- founding records, archival photography, technical drawings, superseded formulations or specifications
• Access to the person who actually makes the thing, on the record
• Cost structure, if you're willing to discuss it

Less useful:

• Tasting notes and marketing copy. We report these as claims, attributed to you, and we don't adopt them as our own description.
• Lookbooks and campaign imagery
• Anything under an embargo we haven't agreed to

What happens next

We read everything, and we follow up when we're pursuing something. We don't have the capacity to reply to everything, and we'd rather be straight about that than promise a turnaround we can't guarantee.